Image

RETINOL POWER WRINKLE SMOOTHING CREAM
RETINOL POWER WRINKLE SMOOTHING CREAM,
Zoom

RETINOL POWER WRINKLE SMOOTHING CREAM

Reduces deep wrinkles in just 10 days. With the synergistic effect of COLLAGenerator™ and Pure Retinol, Retinol Power Wrinkle-Smoothing Cream boosts the production of Type I, II and V Collagen, improving wrinkles and achieving PEARLglow skin. Read Full Description Read Less Description

Details

Item No. 22730

Add to cart options

Product Actions

RM 320.00
Overview

Product Details

The Only Brand Approved by Japan FDA with Pure Retinol.

Shiseido presents a Next-Level Wrinkle Cream from its ELIXIR line, which has been the best-selling brand in the skincare market for 16 consecutive years among aging-care brands.

● Now with COLLAGenerator™ and Pure Retinol, its synergistic effects helps to boost the production of Type I, II and V Collagen, generating and strengthening AirBuffer Collagen

● See improvements in crow’s feet (-18%), undereye lines (-31%), frown lines (-19%), forehead lines (-36%) and smile lines (-23%) in just 10 days.

*Clinically tested on 33 Asian women (aged 43-55) in 10 days

Key Ingredients

COLLAGeneratorTM , Pure Retinol, En-ZY Lock Complex, Organic Rosemary Extract, Hyaluronic Acid, Tranexamic Acid

How to Use

As the final step of the morning and night skincare routine, take up a small pearl-sized amount on your fingertip and gently spread over areas where wrinkles are noticeable, such as around the eyes and mouth.
*When using in the morning, to protect the effect of retinol, apply UV-protective cosmetics on top of the product.


* If you have had any trouble with a retinol-containing product or prone to have skin problems, please refrain from using the product.
* When using for the first time or have sensitive skin, it is advisable to increase the frequency of use little by little by applying the product only at night every two to three days for the first two weeks and then every night following two weeks.
* When using another retinol-containing product, refrain from using the two simultaneously but use either one of them at a time while seeing how it goes.
* Use the product correctly by following the recommended frequency and amount of use.


【How to Open the Cap】
1. Open the cap, remove the blue ring, and discard it.

2.Set the cap straight onto the tube container and screw it on until the ridges cannot be seen.

3. The inner plug is set once the cap is removed.

Full Ingredients

WATER (AQUA)・PENTAERYTHRITYL TETRAETHYLHEXANOATE・BUTYLENE GLYCOL・GLYCERIN・DIPROPYLENE GLYCOL・ALCOHOL・PEG-20・DIMETHICONE・TRANEXAMIC ACID・BIS-DIGLYCERYL POLYACYLADIPATE-2・RICINUS COMMUNIS (CASTOR) SEED OIL・PEG-60 HYDROGENATED CASTOR OIL・HYDROXYETHYLCELLULOSE・TOCOPHERYL ACETATE・INOSITOL・SAPINDUS MUKOROSSI PEEL EXTRACT・ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL (ROSMARINUS OFFICINALIS LEAF OIL)・SOLUBLE COLLAGEN・THYMUS SERPYLLUM EXTRACT・EUCHEUMA SERRA/GRATELOUPIA SPARSA/SACCHARINA ANGUSTATA/ULVA LINZA/UNDARIA PINNATIFIDA EXTRACT・SODIUM ACETYLATED HYALURONATE・ROSA CENTIFOLIA FLOWER EXTRACT・HYDROXYPROLINE・PAEONIA LACTIFLORA ROOT EXTRACT・SACCHARINA ANGUSTATA/UNDARIA PINNATIFIDA EXTRACT・CURCUMA LONGA (TURMERIC) RHIZOME EXTRACT・ORIGANUM MAJORANA LEAF EXTRACT・GARCINIA MANGOSTANA BARK EXTRACT・SOPHORA ANGUSTIFOLIA ROOT EXTRACT・BUPLEURUM FALCATUM ROOT EXTRACT・PPG-17・PEG-400・SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER・TRIISOSTEARIN・ISOHEXADECANE・BEHENYL ALCOHOL・POLYVINYL ALCOHOL・POLYSORBATE 80・CARBOMER・STEARYL ALCOHOL・BHT・RETINOL・POLYSORBATE 20・SORBITAN OLEATE・SODIUM METAPHOSPHATE・PPG-3 DIPIVALATE・SODIUM METABISULFITE・TOCOPHEROL・PHENOXYETHANOL・BENZOIC ACID・FRAGRANCE (PARFUM)・IRON OXIDES (CI 77492)・

The Only Brand Approved by Japan FDA with Pure Retinol.

Shiseido presents a Next-Level Wrinkle Cream from its ELIXIR line, which has been the best-selling brand in the skincare market for 16 consecutive years among aging-care brands.

● Now with COLLAGenerator™ and Pure Retinol, its synergistic effects helps to boost the production of Type I, II and V Collagen, generating and strengthening AirBuffer Collagen

● See improvements in crow’s feet (-18%), undereye lines (-31%), frown lines (-19%), forehead lines (-36%) and smile lines (-23%) in just 10 days.

*Clinically tested on 33 Asian women (aged 43-55) in 10 days

COLLAGeneratorTM , Pure Retinol, En-ZY Lock Complex, Organic Rosemary Extract, Hyaluronic Acid, Tranexamic Acid

As the final step of the morning and night skincare routine, take up a small pearl-sized amount on your fingertip and gently spread over areas where wrinkles are noticeable, such as around the eyes and mouth.
*When using in the morning, to protect the effect of retinol, apply UV-protective cosmetics on top of the product.


* If you have had any trouble with a retinol-containing product or prone to have skin problems, please refrain from using the product.
* When using for the first time or have sensitive skin, it is advisable to increase the frequency of use little by little by applying the product only at night every two to three days for the first two weeks and then every night following two weeks.
* When using another retinol-containing product, refrain from using the two simultaneously but use either one of them at a time while seeing how it goes.
* Use the product correctly by following the recommended frequency and amount of use.


【How to Open the Cap】
1. Open the cap, remove the blue ring, and discard it.

2.Set the cap straight onto the tube container and screw it on until the ridges cannot be seen.

3. The inner plug is set once the cap is removed.

WATER (AQUA)・PENTAERYTHRITYL TETRAETHYLHEXANOATE・BUTYLENE GLYCOL・GLYCERIN・DIPROPYLENE GLYCOL・ALCOHOL・PEG-20・DIMETHICONE・TRANEXAMIC ACID・BIS-DIGLYCERYL POLYACYLADIPATE-2・RICINUS COMMUNIS (CASTOR) SEED OIL・PEG-60 HYDROGENATED CASTOR OIL・HYDROXYETHYLCELLULOSE・TOCOPHERYL ACETATE・INOSITOL・SAPINDUS MUKOROSSI PEEL EXTRACT・ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL (ROSMARINUS OFFICINALIS LEAF OIL)・SOLUBLE COLLAGEN・THYMUS SERPYLLUM EXTRACT・EUCHEUMA SERRA/GRATELOUPIA SPARSA/SACCHARINA ANGUSTATA/ULVA LINZA/UNDARIA PINNATIFIDA EXTRACT・SODIUM ACETYLATED HYALURONATE・ROSA CENTIFOLIA FLOWER EXTRACT・HYDROXYPROLINE・PAEONIA LACTIFLORA ROOT EXTRACT・SACCHARINA ANGUSTATA/UNDARIA PINNATIFIDA EXTRACT・CURCUMA LONGA (TURMERIC) RHIZOME EXTRACT・ORIGANUM MAJORANA LEAF EXTRACT・GARCINIA MANGOSTANA BARK EXTRACT・SOPHORA ANGUSTIFOLIA ROOT EXTRACT・BUPLEURUM FALCATUM ROOT EXTRACT・PPG-17・PEG-400・SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER・TRIISOSTEARIN・ISOHEXADECANE・BEHENYL ALCOHOL・POLYVINYL ALCOHOL・POLYSORBATE 80・CARBOMER・STEARYL ALCOHOL・BHT・RETINOL・POLYSORBATE 20・SORBITAN OLEATE・SODIUM METAPHOSPHATE・PPG-3 DIPIVALATE・SODIUM METABISULFITE・TOCOPHEROL・PHENOXYETHANOL・BENZOIC ACID・FRAGRANCE (PARFUM)・IRON OXIDES (CI 77492)・

REVIVE COLLAGEN
DIMINISH DEEP WRINKLES

Wrinkle Cream GIF

Next-Level Wrinkle Cream, Now With

COLLAGenerator™ × Pure Retinol


RETINOL POWER
WRINKLE-SMOOTHING CREAM

REVIVE COLLAGEN
DIMINISH DEEP WRINKLES

Next-Level Wrinkle Cream,
Now With

COLLAGenerator™ × Pure Retinol

Wrinkle Cream GIF

RETINOL POWER
WRINKLE-SMOOTHING CREAM

Visible Improvements
in Major Wrinkle Types in 10 Days*

Crow’s feet -18%
Undereye lines -31%
Frown lines -19%
Forehead lines -36%
Smile lines -23%
Crow’s feet -18%
Undereye lines -31%
Frown lines -19%
Forehead lines -36%
Smile lines -23%
*Clinically tested on 33 Asian women(age43-55) in 10 days.
Wrinkle Cream Image
The Innovation

Collagen
Bio-Analysis Tech

Shiseido’s exclusive technology enables microscopic observation of collagen in living skin, helping to understand its link to aging issues and uncover wrinkle formation mechanisms as well as effective solutions.

Collagen Bio-Analysis

The Key to Deep Wrinkles:
AirBuffer Collagen

A cushion-like layer that absorbs external impact and mitigates dermal mechanical stress that causes deep wrinkles.

Generate

3 Steps to fortify
AirBuffer Collagen

Generate · Strengthen

COLLAGenerator™
×
Pure Retinol

Creates a synergistic effect to
generate and strengthen AirBuffer Collagen™

*Types I, III and V collagen

Synergistic Effect

Simultaneously adding Pure Retinol and COLLAGenerator™
boosts the production of Type I, III, and V collagen.

Type I Collagen Chart
Type III Collagen Chart
Type V Collagen Chart
COLLAGenerator image

Exclusive
COLLAGenerator™

Now featuring the COLLAGenerator,
a result of more than 40 years of collagen research.

Pure Retinol*

The Only Ingredient Approved by
the Japanese Authorities for Improving Wrinkles.

*Approved by MHLW as quasi-drug ingredient within retinol

Protect

Proven Efficacy

Crow’s feet

After 10 days, Crow’s feet was visible across a wide area before use, decreased, and became less noticeable.

Day 0 (Before use)

Crow's feet before

After 10 days

Crow's feet after

(Female, 55 years old)
*The “photos of average examples” are examples of average results in each area.
2024-02 to 2024-05 n=33 (Asian females, 43–55 years old) Clinical Test

Smile lines

After 10 days, fine lines under the eyes, which were visible across a wide area before use, decreased and became less noticeable.

Day 0 (Before use)

Smile lines before

After 10 days

Smile lines after

(Female, 54 years old)
*The “photos of average examples” are examples of average results in each area.
2024-02 to 2024-05 n=33 (Asian females, 43–55 years old) Clinical Test

Proven Efficacy

Crow’s feet

After 10 days, Crow’s feet was visible across a wide area before use, decreased, and became less noticeable.

Day 0 (Before use)

Crow's feet before

After 10 days

Crow's feet after

(Female, 55 years old)
*The “photos of average examples” are examples of average results in each area.
2024-02 to 2024-05 n=33 (Asian females, 43–55 years old) Clinical Test

Smile lines

After 10 days, fine lines under the eyes, which were visible across a wide area before use, decreased and became less noticeable.

Day 0 (Before use)

Smile lines before

After 10 days

Smile lines after

(Female, 54 years old)
*The “photos of average examples” are examples of average results in each area.
2024-02 to 2024-05 n=33 (Asian females, 43–55 years old) Clinical Test

Reviews

95% want to use every day 98% say it suits their skin
95% want to use every day
98% say it suits their skin

November 4 – 11, 2024: Self-assessed by women aged 45–64, N=110, who answered ‘Agree’ or ‘Somewhat agree’ after using ELIXIR Retinol Power Wrinkle Cream for 7 days (responses were rated on a 4-point scale).

Texture

Stat 1
Stat 2
Stat 3

November 4–11, 2024. Self-assessed by women aged 45–64, N=110, who answered “Agree” or “Somewhat agree” after using ELIXIR Retinol Power Wrinkle Cream for 7 days (responses were rated on a 4-point scale).

Texture

Stat 1 Stat 2 Stat 3

November 4–11, 2024. Self-assessed by women aged 45–64, N=110, who answered “Agree” or
“Somewhat agree” after using ELIXIR Retinol Power Wrinkle Cream for 7 days
(responses were rated on a 4-point scale).

Fragrance

Relaxing, Comfortable aqua floral fragrance

Desktop Banner Mobile Banner

How to use

*If using in the morning, follow it up with the UV protector to protect the efficacy of Pure Retinol

Recommendations